A practical conversation on why traditional case presentation is falling short, how patients actually make treatment decisions, and what trust-based communication looks like when the whole team supports better case acceptance.
Complimentary to attend — replay sent to all registrants
Three experienced dental leaders sharing what it really takes to improve case acceptance without pressure, burnout, or sales-heavy conversations.
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Janet Hagerman is a leading dental industry expert and the creator of the Fractional Chief Hygiene Officer model for emerging DSOs. She specializes in building profitable, scalable hygiene departments that drive same-store growth and acquisition readiness through consistent, patient-centered systems. As The Case Acceptance Coach, Janet has helped dental professionals worldwide double and even triple treatment acceptance while improving the patient experience through relationship-based communication. With experience spanning clinical hygiene, practice consulting, and leading hygiene operations for a 100-plus practice DSO, she brings deep real-world insight into the evolving dental landscape.
With nearly four decades in healthcare, including almost two decades leading multi-specialty dental practices in Manhattan, Rika Markel has seen firsthand how traditional case presentation and sales training often fall short for both patients and practices. She developed the Mindful Dentistry Method and Fast Track to YES using neurolinguistic principles, nervous system awareness, and a deep understanding of human behavior. Her work helps dentists and teams move away from pressure-based conversations and toward shared decision-making, where patients feel safe, understood, and ready to move forward.
Dr Andrew Firgaira graduated from the University of Adelaide in 2005 and founded Oasis Dental in 2009, growing the group to seven locations with a strong clinical focus on complex, outcome-driven dentistry. After advanced training in orthodontics and a Master's in Implant Dentistry, his work evolved from comprehensive multi-disciplinary cases to focus exclusively on full-arch implant rehabilitation. Andrew is known for his structured, meticulous approach to treatment planning and delivery — committed to predictable long-term outcomes and to refining the systems and workflows that support clinical excellence at scale.
A focused, practical session on how to improve treatment acceptance through trust, psychology, and stronger team communication.
Why push-style treatment presentations often create resistance instead of confidence.
What really drives patient follow-through, trust, and willingness to move ahead with care.
How to present treatment as a shared decision instead of a one-sided recommendation.
How doctors, hygienists, assistants, and front office staff all shape the patient decision journey.
How to track case acceptance without turning it into a sales metric that hurts culture or trust.
Reserve your complimentary spot now and learn how to turn more treatment plans into confident patient decisions.
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