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Live Expert Panel · Tue, October 6, 2026 · 8 PM EST

Hiring Without Guessing

Bad Hires Cost Far More Than Empty Seats
8:00 – 9:00 PM EST
Complimentary to attend

Bad hires cost far more than empty seats — yet most hiring processes still rely on polished resumes and gut feelings. Join a candid, actionable panel built to help practice leaders strip the guesswork out of talent acquisition and build high-performing teams with confidence. Whether you're refining your interview questions or scaling your team without sacrificing quality, our panelists share proven frameworks for evaluating real capability and long-term fit — then stay for the live Q&A to bring them your toughest hiring challenges.

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Panelists from Dental Business MasteryThe Dentele Group
★ Every attendee gets a $900 Marketing Strategy Session — free

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Complimentary to attend · Replay sent to all registrants

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Your Complimentary Gift

The $900 Strategy Session, on the house

Attend live and Platinum Sponsor Ekwa Marketing gifts you a one-on-one Marketing Strategy Session built around your practice — no cost, no obligation.

See where you stand

A clear read on your website, SEO and online visibility — how new patients actually find you today.

Spot the growth gaps

Where new-patient opportunities are leaking — and the quickest wins to recover them.

Leave with a plan

A practical, prioritized action plan you can put to work whether or not you ever work with Ekwa.

1
Register

Claim your complimentary seat above.

2
Attend live

Join the panel on October 6 at 8 PM EST.

3
Get your session

We'll email your strategy-session link to book.

Reserved for live attendees — a thank-you for spending the hour with us.

Meet the Panelists

Leaders Who Hire With Confidence

Panelist 01Julie Parker

Julie Parker

Co-Founder, Consultant & Trainer · Dental Business Mastery

Julie Parker is the co-founder of Dental Business Mastery and a passionate advocate for dental practices where business success and personal fulfilment go hand in hand. She brings a distinctive perspective to practice management, having been the first non-dentist to own a dental practice in Australia — a practice she owned and operated for 10 years. Drawing on that experience, Julie helps practice owners, managers and teams strengthen the non-clinical side of their practices: systems, leadership, team development, culture, profitability and patient management, with a strong focus on helping people see the meaningful contribution they make through their role. For Julie, a successful practice is one where people feel valued, connected and empowered to grow.

Panelist 02Allison Norris

Allison Norris

Founder & CEO · The Dentele Group

Allison Norris is the Founder and CEO of The Dentele Group, a recruiting firm specializing in non-clinical roles across the dental industry. After more than a decade in clinical dentistry as a dental hygienist and consultant, she transitioned into business development, dental technology and entrepreneurship. Today, Allison works closely with dental practices, DSOs, dental technology companies and industry leaders to build stronger teams across sales, operations, technology and executive leadership. Through The Dentele Group, she has developed a reputation for a highly personalized, direct approach to recruiting — focused less on filling seats and more on finding people who genuinely align with the company, culture and long-term goals. Allison is a founding Council member with the American Academy of AI in Dentistry and an advisor to dental technology startups.

What We'll Cover

Five Ways to Stop Guessing

01

Why the resume tells you the least

Polished resumes are built to impress, not to predict performance — what to look at instead before you ever schedule an interview.

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02

Questions that surface real behaviour

The interview questions that get past rehearsed answers and reveal how a candidate actually thinks, works and handles pressure.

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03

Working interviews — what to watch for

How to structure a working interview so it tells you something useful, and the signals that matter more than clinical speed.

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04

Culture fit without hiring your clone

How to hire for shared values and standards while still bringing in the different strengths and perspectives your team is missing.

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05

The first 30 days that decide if they stay

The onboarding moves in the first month that turn a promising hire into a long-term team member — and the mistakes that quietly push them out.

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Don't miss it

One hour. A hiring process you can finally trust.

Reserve your complimentary spot now — and don't forget, every attendee leaves with a complimentary Marketing Strategy Session (a $900 value) from Platinum Sponsor Ekwa Marketing. Replay sent to all registrants.

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